74% of event marketers use Facebook Ads to promote their events, according to Eventbrite research.
If you aren’t using Facebook Ads, you could be missing out on traffic to your ticketing or registration page, and worse, ticket sales.
If you aren’t using Facebook Ads, you could be missing out on traffic to your ticketing or registration page, and worse, ticket sales.
3 Reasons Why You Need Facebook Ads For A Successful Reopening Jun 8, 2020 Social Media As the entire world heals from a gripping once-in-a-lifetime pandemic, many economies are starting to spark up and show signs of life. Don’t think of paid Facebook ads as the enemy when they could bring you great success at a small cost. Here are 3 key reasons you should advertise on Facebook: 1. 1 BILLION people use Facebook EVERY DAY. Your customers are there. There is no free lunch. Facebook ads is a great way to reach your customers. Consider these 3 reasons why your business should be focused on Facebook as a part of your integrated marketing strategy and how Facebook Marketing can help you reach your business goals. With proper planning you’ll be well on your way to Facebook Marketing Success. This blog is the first in a series of articles on using Facebook for Business. Don't think of paid Facebook ads as the enemy when they could bring you great success at a small cost. Here are 3 key reasons you should advertise on Facebook: One BILLION people use Facebook EVERY DAY. Your customers are there. There is no free lunch. Facebook ads are a great way to reach your customers. No other platform lets you target so.
3 Reasons You Should Advertise on Facebook: With several digital marketing channels available to businesses today, one channel in particular stands out from the rest: Facebook. With the vast data and information Facebook has about its users, Facebook advertising is allowing businesses to reach current and new customers easier than ever.
The most obvious reason to use Facebook ads is to build awareness of your event. But beyond awareness, here are three more compelling reasons why you need to be using Facebook Advertising.
![3 Reasons You Should Advertise On Facebook 3 Reasons You Should Advertise On Facebook](/uploads/1/1/8/6/118659210/948148382.jpg)
Learn about the benefits of connecting your Eventbrite event to Facebook here.
1. You’ll save time on marketing
In a survey of 1,000 event creators, 45% of respondents said their teams consist of two to five people. Nearly a third (28%) said they’re flying solo. With such little manpower, your marketing will fall behind without ruthless prioritization.
If time is your most valuable asset, activities like manually importing audiences or designing brand new ads will quickly put your event at risk. To put your energy where it matters — without the extra workload — use Facebook Ads to automate previously manual and repetitive tasks.
Put it in action:
- Create awareness without additional work: Instead of blasting ads to anyone, save time and increase your ticket sales by targeting those that are most likely interested in your event. Drive targeted traffic to your site using Lookalike Audiences. Check out this tipsheet about how to reach your ideal audience using Facebook targeting.
- Add a pixel to your site to save time on marketing later: Use the Facebook pixel to add everyone who visits your site to a Custom Audience. The pixel is a little bit of code that can help you optimize your ads for ticket sales.
- Resurface your event without creating new ads: Retarget using this Custom Audience and convert them, which will use your spend more effectively since you’re targeting an interested audience.
2. You’ll stop wasting money
Facebook lets you test ads, which will save you money by only spending on the ads that are most effective. Start spending smartly by testing (and optimizing) your ads.
3 Reasons You Should Advertise On Facebook Page
Put it in action:
If you’re not using A/B testing to continually optimize your campaign, you’re not only wasting a golden opportunity to engage more people — you’re wasting money. Here are some best practices for A/B testing your Facebook ads:
- Choose one variable. Test one thing at a time to make sure you know exactly what is driving your winning campaign. For example, you might choose to test the text, the image, or the subject line. Only do one at a time to get clean data.
- Set your time frame.Facebook suggests a four-day test period. At a minimum, keep your test open for three days, and no more than 14 days.
3. You’ll get better results
Your ad strategy should be all about getting into the feeds of your ideal audience — and getting them to purchase tickets. Many event promoters and marketers pay for multiple ads — but don’t focus on what those ads are communicating. Design eye-catching ads to convert viewers into ticket buyers.
Put it in action:
Here’s how you can make your ads stand out:
3 Reasons You Should Advertise On Facebook Account
- Invest in high quality (ideally non-stock) photos: Put yourself in the attendee’s shoes. For example, if you’re hosting a cooking class, use pictures that show bowls of ingredients from a top-down, first-person perspective, rather than just wide shots of people enjoying class. If you don’t want to pay for a professional photographer, offer your attendees free event tickets or other perks for rights to use their images from your events.
- Choose colors that stand out: Pick colors that will pop against Facebook’s background. A vibrant and bold color palette will help your ad stand out.
- Keep copy short: Check the mobile preview that Facebook offers to make sure none of your copy is getting cut off on mobile.
- Induce FOMO: Create urgency with your ads. Are your prices about to change? Do you only have a limited number of tickets left? Make sure to spell it out for your audience.
Sell more with your Facebook Ads
Two billion people use Facebook every month — and you’re one of them. But even if you’re familiar with the platform, creating ads for your event is complex. Learn how you can increase your ROI and ticket sales in this tipsheet to How to Create Your Event’s Facebook Advertising Strategy.
New research has revealed that a majority of event marketers don't bother using Facebook ads in their promotion. Whatever your feelings on Facebook may be, however, there are several reasons why advertising via the social media platform can be a huge asset in making your event a success.
_______________________
Guest post by Katie Sawyer ofEventbrite
74% of event marketers use Facebook Ads to promote their events, according to Eventbrite research.
If you aren’t using Facebook Ads, you could be missing out on traffic to your ticketing or registration page, and worse, ticket sales.
The most obvious reason to use Facebook ads is to build awareness of your event. But beyond awareness, here are three more compelling reasons why you need to be using Facebook Advertising.
1. You’ll save time on marketing
In a survey of 1,000 event creators, 45% of respondents said their teams consist of two to five people. Nearly a third (28%) said they’re flying solo. With such little manpower, your marketing will fall behind without ruthless prioritization.
If time is your most valuable asset, activities like manually importing audiences or designing brand new ads will quickly put your event at risk. To put your energy where it matters — without the extra workload — use Facebook Ads to automate previously manual and repetitive tasks.
Put it in action:
- Create awareness without additional work: Instead of blasting ads to anyone, save time and increase your ticket sales by targeting those that are most likely interested in your event. Drive targeted traffic to your site using Lookalike Audiences. Check out this tipsheet about how to reach your ideal audience using Facebook targeting.
- Add a pixel to your site to save time on marketing later: Use the Facebook pixel to add everyone who visits your site to a Custom Audience. The pixel is a little bit of code that can help you optimize your ads for ticket sales.
- Resurface your event without creating new ads: Retarget using this Custom Audience and convert them, which will use your spend more effectively since you’re targeting an interested audience.
2. You’ll stop wasting money
3 Reasons You Should Advertise On Facebook Marketplace
Facebook lets you test ads, which will save you money by only spending on the ads that are most effective. Start spending smartly by testing (and optimizing) your ads.
Put it in action:
![Facebook Facebook](/uploads/1/1/8/6/118659210/357640321.jpg)
If you’re not using A/B testing to continually optimize your campaign, you’re not only wasting a golden opportunity to engage more people — you’re wasting money. Here are some best practices for A/B testing your Facebook ads:
3 Reasons You Should Advertise On Facebook Marketplace
- Choose one variable. Test one thing at a time to make sure you know exactly what is driving your winning campaign. For example, you might choose to test the text, the image, or the subject line. Only do one at a time to get clean data.
- Set your time frame.Facebook suggests a four-day test period. At a minimum, keep your test open for three days, and no more than 14 days.
3 Reasons You Should Advertise On Facebook Ads
3. You’ll get better results
Your ad strategy should be all about getting into the feeds of your ideal audience — and getting them to purchase tickets. Many event promoters and marketers pay for multiple ads — but don’t focus on what those ads are communicating. Design eye-catching ads to convert viewers into ticket buyers.
Put it in action:
Here’s how you can make your ads stand out:
- Invest in high quality (ideally non-stock) photos: Put yourself in the attendee’s shoes. For example, if you’re hosting a cooking class, use pictures that show bowls of ingredients from a top-down, first-person perspective, rather than just wide shots of people enjoying class. If you don’t want to pay for a professional photographer, offer your attendees free event tickets or other perks for rights to use their images from your events.
- Choose colors that stand out: Pick colors that will pop against Facebook’s background. A vibrant and bold color palette will help your ad stand out.
- Keep copy short: Check the mobile preview that Facebook offers to make sure none of your copy is getting cut off on mobile.
- Induce FOMO: Create urgency with your ads. Are your prices about to change? Do you only have a limited number of tickets left? Make sure to spell it out for your audience.
Sell more with your Facebook Ads
Two billion people use Facebook every month — and you’re one of them. But even if you’re familiar with the platform, creating ads for your event is complex. Learn how you can increase your ROI and ticket sales in this tipsheet to How to Create Your Event’s Facebook Advertising Strategy.
Katie Sawyer is a writer at Eventbrite, where she helps event organizers throw awesome festivals, food and drink bonanzas, and cultural events. You can find her sampling beer, stuffing her face with cookies, and checking out local comedy shows.
Share on: